Daries Allani is a seasoned marketing leader with more than two decades of experience rooted in the fast-paced entertainment industry of New York. Known for blending creative vision with strategic insight, he has built a career that bridges experiential marketing, brand development, and high-impact production work across multiple industries.
Raised in New York, Daries grew up surrounded by culture, creativity, and entrepreneurial influence... an environment that shaped his early interest in storytelling, branding, and the power of audience engagement. He later earned his college degree in Business & Marketing, where he began honing the analytical and creative skills that would guide his professional path.
Daries launched his career in the entertainment industry, focusing on event planning, experiential activations, and concert promotion at major venues across New York and Los Angeles. In these early roles, he mastered the nuances of audience behavior, large-scale event logistics, and promotional strategy... building the foundation for a career defined by innovation and adaptability.
In 2014, he co-founded Evil Genius, a consulting firm within the corporate marketing industry, expanding his expertise beyond entertainment and into national brand strategy. Over the years, he has collaborated with prominent brands in the fashion, hospitality, retail, and beauty sectors, applying his marketing acumen to elevate brand identity, drive consumer engagement, and develop high-visibility campaigns. His work also extended to New York Fashion Week, where he & his talented team produced elevated runway shows that showcased both his creative sensibility and leadership in premium event production.
Today, as Vice President of Marketing at Wise Financial, Daries brings strategic vision to organizational branding, digital growth initiatives, and nationwide client engagement. His experience is strengthened by accolades such as the President's Club Award (2023) and enhanced through numerous professional credentials including the Google Digital Marketing & E-commerce Certificate and an Apple Developers License.
Outside the office, Daries is an avid traveler, foodie, trivia enthusiast, football fan, and devoted coffee lover. He remains committed to community impact through longstanding support of the Boys & Girls Club of America and the UNCF.
Daries is always open to connecting with professionals across marketing, tech, and financial services. Feel free to reach out if you’d like to discuss brand strategy, collaborative opportunities, or simply share ideas over a great cup of coffee.